“I don’t know how that works”

I hadn’t eaten lunch and walked over to the local Subway to pick up a late-afternoon sub yesterday. It was around 3:30, so I figured it’d be a quick in-and-out. Unfortunately, it wasn’t or else I wouldn’t be telling you this story.

In front of me were three younger guys, all jumping between speaking Spanish and English. For some reason, it took them a lot longer to order because they were messing around and barely paying attention. I don’t think they had any idea about what or how to order, but noticed that there was a girl outside that looked like someone from The Hills. Maybe I’ve forgot about being young, but does common sensibility about hurrying up in line take that long to develop?

Just after me was an older gentlemen that started out his order with these lines: “I don’t know how this works…” Huh? I did a double-take. If you walk into a fast-food type place, don’t you get the basic concept? I listened intently as the man struggled with what type of sandwich to order (roast beef), whether he wanted it toasted (“Huh? Oh…toasted.”), what veggies he wanted (“Lettuce…tomato…that’s it.”) and what type of condiment (“Mayo…and salt and pepper!”). It was almost painful to listen to as you would think that with a giant board filled with various sandwiches would turn someone onto what they wanted. However, at least one person didn’t know how ordering a sandwich worked at a major chain.

Both scenarios illustrated that no matter how much we think we know, there’s a lot of people that have no idea what’s going on. I’m fascinated by those people: the ones that are being targeted by the FCC to convert to a digital signal in 2009…the ones that don’t understand the internet and the ones that don’t understand how Subway works.

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