New Stuff: Debut on Sports Networker, Bleacher Report, audio updates

As always, lots of stuff out there from yours truly, a very lucky guy if I do say so myself.

The big news is my recent “signing” to do some work with Bryan Alvarez of Figure 4 Online/ to do bi-weekly audio interviews with MMA fighters, personalities and more. We kick off this week with Anthony Pettis and have already booked our next guest for late-March. Fun times ahead!

Sports Networker
Five Reasons To Take Note Of The UFC

I pushed to get a guest post on Lewis Howes’ Sports Networker site and was happy to finally get the nod. This is a post for the general sports business fan on why the UFC is such a powerful entity in the game today.

Bleacher Report

MMA March Schedule: 9  Events Strong

Paul Daley, Ricco Rodriguez earn big wins at BAMMA 5

Tito Ortiz pulls out of UFC Fight Night Event

Strikeforce Challengers 14 Live Blog

Strikeforce Fedor vs. Silva Wrap

The above is a mix of news and opinion pieces.

Audio Appearances

I updated the site with my last few WGAM MMA Minutes, my recent appearances on The Fight Show with Mauro Ranallo and Review-A-Wai with John Pollock and Wai Ting and more. Stream, download, auto tune them, go for it!

Josh Nason is a New England-based freelance MMA journalist that currently has a Jon Fitch feature in February’s FIGHT! Magazine. He frequently does radio/podcast appearances and asks for your “like” for ESPN Boston to cover MMA.  Follow him on Twitter.

Audio awesomeness with The Fight Network, Most Gross Danger and email marketing zombies

Even though it’s been a few weeks since I’ve posted, it’s been a busy few weeks. Let’s jump into what I’ve been writing and where I’ve been appearing the past few weeks:


The Fight Network w/John Pollock and Wai Ting

One of my first interviewers and awesome guy John Pollock interviewed me for The Fight Network’s weekly MMA/wrestling podcast. We talked Brock Lesnar/Cain Velasquez, the issues with the UFC Primetme series and the problems with today’s wrestling product.

Enjoy Review A Brock in full or just my segment.

Most Gross Danger

My friend PJ Huot has a new podcast where he talks with local comedians about the art of comedy and trying to make it in the world of stand-up. For his fifth episode, he diverted a bit and interviewed me for 30 minutes on unintentional comedy in MMA, what makes a great SNL, laugh tracks on sitcoms and Family Guy.

Here is Episode 5, coincidentally one of my favorite numbers.

MMA Writing

Wrestling Observer/Figure Four Weekly

I submitted my debut column to Dave Meltzer and Bryan Alvarez’ co-branded WO/F4W site on the lack of promotion for Strikeforce’s Nick Diaz/KJ Noons rematch. I’ve been an admirer of Dave and Bryan’s for years now and this was awesome they ran this. Look for more on the site in upcoming months.

Strikeforce swings and misses on Nate Diaz/KJ Noons preview

Bleacher Report

I compiled my monthly preview for the slate of MMA in October, something that I really enjoy doing as it helps me get a handle on what’s coming. As some other audio projects have taken center stage, I haven’t written a ton for B/R lately but that will change soon.

Brock vs. Cain, Diaz/Noons II Highlight October MMA Schedule

Email Marketing Writing

What I Learned About Email Marketing At New York Comic Con

My creative partner Ben and headed off to New York Comic Con in October and while there, I ran into my old friend email marketing at the 38 Studios booth….and I also met Curt Schilling so that’s a win right there.

Latest Claim That Email Marketing Is Dead Is A Bunch of Zombie Garbage

This was my response to another email marketing is dead post and I got a good reference to zombies in there.

Email Marketing Portion of Virtual Bartender Is Pretty Awesome

While at the liquor store, I found inspiration. Of course.


Ben and Josh’s Near Mint Comic Show

For the past few years, Ben Peirce and I have been recording the Near Mint Comic Show, a monthly (or so) podcast focusing on comic books and other pop culture-type discussions. We don’t take ourselves too seriously and it’s a lot of fun. The more people hear it, the more fans we seem to get so that’s pretty awesome.

In any case, we did take a trip to the 2010 New York Comic Con and did a lead-up podcast that was half-comics, half a fall TV preview. In any case, enjoy Episode 27: TV Funhouse.

Josh Nason is a freelance journalist who has penned pieces for FIGHT! Magazine, Apollo (Australia) Magazine, Manchester Magazine and more. While he loves to write about mixed martial arts and email marketing, blogging about music and observations on life are passions as well. Follow him at Twitter and check out his audio archive of appearances.

Chris Brogan, 10k page views and a Yankees World Series hope highlight a big month of Nason posts

When it comes to writing on the web, you really don’t know what’s going to connect with the audience and translate into pageviews and reads.

Without an hour after posting my interview with UFC middleweight Nate Marquardt, I saw a news story cross the wires (well, Twitter) that hadn’t made it to Bleacher Report yet: the unannounced signing of BJ Penn vs. Matt Hughes III for November.

So I took a few minutes, wrote up a quick AP-style piece and posted it. To date, the news story has over 3700 reads and 70 comments while the Marquardt feature that took me several hours to do has just under 600 reads and 14 comments. Funny how that works, eh?

Even stranger, a few days later I was asked to do a quick news writeup of exiled-UFC’er Paul Daley signing with Strikeforce. Neither the fighter or the organization were really at the top of the MMA news cycle but to date, the story has over 5000 reads and 35 comments.  The post took about 2o minutes.

Here’s where I’ve been published the past few weeks:


UFC Fight Night: Nate Marquardt Looks To Be Award-Winning Wednesday Night

The afore-mentioned Marquardt feature which I thought turned out really good. I didn’t do the normal Q/A approach some others do and did more of a traditional magazine-style piece. The views may not be through the roof, but I’d put this up against other Marquardt feature out there.

UFC’s Greatest Fear Isn’t the Government: It’s Shine Fights

This was a column about the Shine Fights promotion and their complete lack of disregard for fighter safety by having a ring with ropes so loose, fighters were falling through them. Not good.

UFC Fight Night 22 Conference Call: Five Standout Quotes (B/R)

This was a compilation of some quotes from a somewhat bland media call for UFC Fight Night 22.

Paul Daley Signs With Strikeforce

BJ Penn/Matt Hughes III set for Detroit’s UFC 123


I joined Mauro Ranallo on the always awesome Fight Show, a show broadcast on Sirius 98 and  We previewed the UFC Fight Night show, along with some TUF talk. The show aired on Wednesday, September 15 and is available on my audio archive page.

Email Marketing

I’ve had a great run of retweets for my SendLabs blogs, which would seem to mean that people are getting some value from them. Here’s what I’ve been writing about in my full-time gig.

An interview with BtoB Magazine

A big thanks to Karen Bannan and BtoB Magazine for interviewing yours truly earlier this week for an email marketing post on welcome emails. I hadn’t been interviewed on email marketing for a while now, so this was pretty cool.

The Red Sox hit a home run with email marketing automation

“Sitting on a supermarket bench Sunday, I did a quick inbox check while waiting for some friends and got a very effective email from an unexpected source  – specifically based on a previous purchase with a specific date on it….”

An Email Marketing Q&A With GY&K President Travis York

Just what the title says! Travis is a friend and heads up an agency we do a lot of work with.

Email Marketing Industry: That Chris Brogan Guy Is One Smart Fella

Internet darling Chris Brogan recently mentioned email marketing in a speech and it compelled me to write up a post. Chris even acknowledged the post on Twitter which was pretty cool.

Email Marketing Automation: The Ease And Greatness Of The Daily Recurring Email

A post on setting up daily recurring emails and how easy it is to do it.

3 Reasons Why The Welcome Email Is Important For Your Email Marketing Program

More email automation goodness.


Things Were Different Then

My bud Darryl interviewed me for a post on what it’s like to cheer for the Red Sox at this time of year. I helped hook him up with his gig at Fire Brand Of The American League and he’s killing it for them so far. And yes, I do say in the piece that I hope the Yankees win the World Series but there’s a damn good reason. Read and you’ll see.

And as always, I’m available for hire on your next content project.

Josh Nason is a freelance journalist who has penned pieces for FIGHT! Magazine, Apollo (Australia) Magazine, Manchester Magazine and more. While he loves to write about mixed martial arts and email marketing, blogging about music and observations on life are passions as well. Follow him at Twitter.

New posts: James Toney earned that cash, Gmail’s Priority Inbox is awesome, Bloody Elbow podcast

Josh Nason discussed James Toney this week.In my effort to become the world’s greatest email marketing/MMA scribe, here’s what I’ve been up to this week:

James Toney Earned Every Penny The UFC Gave Him (B/R – published 9.3.10) – Of course people complained about Toney earning half a million for his fight with Randy Couture at UFC 118. The problem is that they are ignoring the fact that fight promotion is ultimately part of your salary and big JT did more than enough to earn that.

“He knew his role: enrage MMA fans to the point they are willing to pay to see you get beat. Mission accomplished (or at least we think so until the PPV numbers come out). He played his hand in the mythical boxing vs. MMA debate perfectly, even though he must have known he was climbing up a steep, steep mountain in Mt. Couture.”

You can enjoy the whole piece here.

Gmail’s Priority Inbox isn’t a threat, but an opportunity (SendLabs blog- published 9.1.10) – There’s nothing like panic in the email marketing industry and that’s kinda what we got when Gmail announced the brilliant Priority Inbox, a new method of sorting email. I’ve used it for two days now and think it’s awesome. It’s simply more incentive for people to practice better email marketing.

“However, doesn’t this just place a spotlight on what email marketers should be doing better than anyone? Providing value so the minute an email comes in from a sender, it’s received with positive thoughts in mind? If you’re doing things the right way, you shouldn’t worry but be confident you’ll be tagged as important.

Popularity in the inbox…feels like high school all over again.”

Get this in your mental inbox now.

Five Tips For Creating Kick Ass Email Marketing Drip Campaigns (SendLabs blog – published 8.30.10) – I abhor the list trend with blogs and most of writing, but I decided to give it a shot for this email marketing post on drip campaigns. The more I learn about these little nuances, the more I realize marketers need to drop the print ads and focus more on THIS kind of stuff.

Whaddya know…it worked as the article got RT’d 15 times at last check and people really seemed to dig it.

“Not familiar with the drip? You’re missing out. Here’s an example, loosely based on a client of ours. The person signing up is Eddie and the company makes gas grills. Any similarities to real people – dead or alive – is purely coincidental.”

So what did Eddie do? Find out here.

And finally, I was on a podcast.

My buddy Jonathan Snowden — he of the dual authorship including the upcoming MMA Encyclopedia — asked to part of his new project for MMA supersite Bloody Elbow. Jonathan launched a podcast called Ring Psychology and asked me to contribute to a discussion about UFC 118, BJ Penn and more. I was on for about 35 minutes and thought it was great.

What do you think? Download and listen in your car already!

Josh Nason is a freelance journalist who has penned pieces for FIGHT! Magazine, Apollo (Australia) Magazine, Manchester Magazine and more. While he loves to write about mixed martial arts and email marketing, blogging about music and observations on life are passions as well. Follow him at Twitter.