Nason On The Net: A New GUI, The Jake Shields Effect, Interview With A Zombie

A new interface, evaluating Jake Shields and an appearance with a Zombie. It’s the weekly recap in my work ’round the internet.

Email Marketing

SendLabs debuts a new email marketing interface

Our company launched a new interface after months of hard work.

Email Marketing CSI: The case of the one-month old email

I put on my CSI hat and investigate why I got a dated email one month late.

Three simple lessons you can learn from the world’s longest subject line

The Union-Leader’s subject line length is ridiculous. I provide some key tips you can learn from their errors.

Salesforce study shows email marketing rules communication roost

Enough said.


UFC 121: Why Gilbert Melendez should be a huge Jake Shields fan

Jake Shields debuted at UFC 121 and how things turn out could open the financial door for some future free agents.

Strikeforce drops the ball in forgetting about Brett Rogers

At one point, Brett Rogers was one of Strikeforce’s top heavyweights. Now, he’s a forgotten man.

UFC’s Chris Leben arrested on suspicion of DUI

A news piece about the middleweight’s latest run-in with the law.

Shane Carwin out of UFC 125

A news piece on Carwin’s back injury forcing him out of the new year’s first UFC event.


UFC 121 Preview on Rubber Guard Radio

I join Matt “Kid Zombie” Mann for our monthly chat about the world of MMA, focusing on UFC 121: Lesnar vs. Velasquez.

Josh Nason is a freelance journalist who has penned pieces for FIGHT! Magazine, Apollo (Australia) Magazine, Manchester Magazine and more. While he loves to write about mixed martial arts and email marketing, blogging about music and observations on life are passions as well. Follow him at Twitter and check out his audio archive of appearances.

Chris Brogan, 10k page views and a Yankees World Series hope highlight a big month of Nason posts

When it comes to writing on the web, you really don’t know what’s going to connect with the audience and translate into pageviews and reads.

Without an hour after posting my interview with UFC middleweight Nate Marquardt, I saw a news story cross the wires (well, Twitter) that hadn’t made it to Bleacher Report yet: the unannounced signing of BJ Penn vs. Matt Hughes III for November.

So I took a few minutes, wrote up a quick AP-style piece and posted it. To date, the news story has over 3700 reads and 70 comments while the Marquardt feature that took me several hours to do has just under 600 reads and 14 comments. Funny how that works, eh?

Even stranger, a few days later I was asked to do a quick news writeup of exiled-UFC’er Paul Daley signing with Strikeforce. Neither the fighter or the organization were really at the top of the MMA news cycle but to date, the story has over 5000 reads and 35 comments.  The post took about 2o minutes.

Here’s where I’ve been published the past few weeks:


UFC Fight Night: Nate Marquardt Looks To Be Award-Winning Wednesday Night

The afore-mentioned Marquardt feature which I thought turned out really good. I didn’t do the normal Q/A approach some others do and did more of a traditional magazine-style piece. The views may not be through the roof, but I’d put this up against other Marquardt feature out there.

UFC’s Greatest Fear Isn’t the Government: It’s Shine Fights

This was a column about the Shine Fights promotion and their complete lack of disregard for fighter safety by having a ring with ropes so loose, fighters were falling through them. Not good.

UFC Fight Night 22 Conference Call: Five Standout Quotes (B/R)

This was a compilation of some quotes from a somewhat bland media call for UFC Fight Night 22.

Paul Daley Signs With Strikeforce

BJ Penn/Matt Hughes III set for Detroit’s UFC 123


I joined Mauro Ranallo on the always awesome Fight Show, a show broadcast on Sirius 98 and  We previewed the UFC Fight Night show, along with some TUF talk. The show aired on Wednesday, September 15 and is available on my audio archive page.

Email Marketing

I’ve had a great run of retweets for my SendLabs blogs, which would seem to mean that people are getting some value from them. Here’s what I’ve been writing about in my full-time gig.

An interview with BtoB Magazine

A big thanks to Karen Bannan and BtoB Magazine for interviewing yours truly earlier this week for an email marketing post on welcome emails. I hadn’t been interviewed on email marketing for a while now, so this was pretty cool.

The Red Sox hit a home run with email marketing automation

“Sitting on a supermarket bench Sunday, I did a quick inbox check while waiting for some friends and got a very effective email from an unexpected source  – specifically based on a previous purchase with a specific date on it….”

An Email Marketing Q&A With GY&K President Travis York

Just what the title says! Travis is a friend and heads up an agency we do a lot of work with.

Email Marketing Industry: That Chris Brogan Guy Is One Smart Fella

Internet darling Chris Brogan recently mentioned email marketing in a speech and it compelled me to write up a post. Chris even acknowledged the post on Twitter which was pretty cool.

Email Marketing Automation: The Ease And Greatness Of The Daily Recurring Email

A post on setting up daily recurring emails and how easy it is to do it.

3 Reasons Why The Welcome Email Is Important For Your Email Marketing Program

More email automation goodness.


Things Were Different Then

My bud Darryl interviewed me for a post on what it’s like to cheer for the Red Sox at this time of year. I helped hook him up with his gig at Fire Brand Of The American League and he’s killing it for them so far. And yes, I do say in the piece that I hope the Yankees win the World Series but there’s a damn good reason. Read and you’ll see.

And as always, I’m available for hire on your next content project.

Josh Nason is a freelance journalist who has penned pieces for FIGHT! Magazine, Apollo (Australia) Magazine, Manchester Magazine and more. While he loves to write about mixed martial arts and email marketing, blogging about music and observations on life are passions as well. Follow him at Twitter.

New posts: James Toney earned that cash, Gmail’s Priority Inbox is awesome, Bloody Elbow podcast

Josh Nason discussed James Toney this week.In my effort to become the world’s greatest email marketing/MMA scribe, here’s what I’ve been up to this week:

James Toney Earned Every Penny The UFC Gave Him (B/R – published 9.3.10) – Of course people complained about Toney earning half a million for his fight with Randy Couture at UFC 118. The problem is that they are ignoring the fact that fight promotion is ultimately part of your salary and big JT did more than enough to earn that.

“He knew his role: enrage MMA fans to the point they are willing to pay to see you get beat. Mission accomplished (or at least we think so until the PPV numbers come out). He played his hand in the mythical boxing vs. MMA debate perfectly, even though he must have known he was climbing up a steep, steep mountain in Mt. Couture.”

You can enjoy the whole piece here.

Gmail’s Priority Inbox isn’t a threat, but an opportunity (SendLabs blog- published 9.1.10) – There’s nothing like panic in the email marketing industry and that’s kinda what we got when Gmail announced the brilliant Priority Inbox, a new method of sorting email. I’ve used it for two days now and think it’s awesome. It’s simply more incentive for people to practice better email marketing.

“However, doesn’t this just place a spotlight on what email marketers should be doing better than anyone? Providing value so the minute an email comes in from a sender, it’s received with positive thoughts in mind? If you’re doing things the right way, you shouldn’t worry but be confident you’ll be tagged as important.

Popularity in the inbox…feels like high school all over again.”

Get this in your mental inbox now.

Five Tips For Creating Kick Ass Email Marketing Drip Campaigns (SendLabs blog – published 8.30.10) – I abhor the list trend with blogs and most of writing, but I decided to give it a shot for this email marketing post on drip campaigns. The more I learn about these little nuances, the more I realize marketers need to drop the print ads and focus more on THIS kind of stuff.

Whaddya know…it worked as the article got RT’d 15 times at last check and people really seemed to dig it.

“Not familiar with the drip? You’re missing out. Here’s an example, loosely based on a client of ours. The person signing up is Eddie and the company makes gas grills. Any similarities to real people – dead or alive – is purely coincidental.”

So what did Eddie do? Find out here.

And finally, I was on a podcast.

My buddy Jonathan Snowden — he of the dual authorship including the upcoming MMA Encyclopedia — asked to part of his new project for MMA supersite Bloody Elbow. Jonathan launched a podcast called Ring Psychology and asked me to contribute to a discussion about UFC 118, BJ Penn and more. I was on for about 35 minutes and thought it was great.

What do you think? Download and listen in your car already!

Josh Nason is a freelance journalist who has penned pieces for FIGHT! Magazine, Apollo (Australia) Magazine, Manchester Magazine and more. While he loves to write about mixed martial arts and email marketing, blogging about music and observations on life are passions as well. Follow him at Twitter.