Engagement and delivery metrics are the foundation of most business decisions for any email sender, so organizing your DynECT Email Delivery account in a method so you’ll be able to get the most out of these metrics is important.
This post will explain the various ways to segregate and group data to make sure it is easy to utilize when maintaining your business strategy, email lists, campaigns or any other actions.
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Here is a real world scenario that you may have encountered: you use Salesforce to store your leads and contacts, but in order to get the highest deliverability possible for messages to those people, you don’t actually send the messages through Salesforce.
Unfortunately, this doesn’t work great with tracking bounces and having a fully accurate database, contributing to a wasteful cycle when you do try to email someone through the popular CRM tool, something that drives our Biz Dev lead Ryan O’Hara nuts.
But if you’re one of the many that use DynECT Email Delivery to achieve staggering deliverability heights and Salesforce as your primary CRM, we have the integration script for you to solve this conundrum and make your data more accurate.
Email marketing is a big business that generates large revenues and a significant amount of questions on how to improve deliverability. With ISPs receiving billions of messages a day with a significantly high amount of spam, they’re stuck with a never ending battle to decipher what should head to a users inbox versus spam folder.
Email marketers are left in the dust trying to stand out from this spam and get their message to their next customer. This post will explain some email techniques that we’ve found to help email marketers improve their deliverability and increase their revenue. Continue reading
Over the past few months, our sales team has morphed from DNS specialists into IaaS experts. While many of our DNS competitors are still scratching their heads wondering what it is we’re doing with email, our sales team has spent the time creating rock-solid relationships by helping out loads of new clients that want to improve deliverability.
If you’re still stumped on why email is important to Dyn, the answer is simple: we assist in the process of bulk and transactional emails getting to their intended inboxes. We do this better than your current setup, regardless of whether you’re with an email marketing provider or still attempting to manage deliverability in-house.
Here are a few use cases that we’ve come across in recent months. See if your brand falls into any of these buckets. Continue reading
Last week, a group of leaders in the Email Service Provider/Email Services space met to discuss email deliverability. With our intents unified on making our products and services more robust, customers happier and everyone’s lives a little easier, we ventured through discussions about trends we’re seeing with high volume sending, problematic areas and how to better manage growing customer bases with unique needs.
Here’s an overview of a couple of the subjects that seemed to be at the forefront of conversations during the first Deliverability Summit we hosted here at our main Manchester office. Continue reading
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