Email Marketing Is The Original Social Media

“The inbox is the new social network for content companies.” — Ben Koo, Bloguin

Raise your hand if you’ve ever been to a conference/speaking gig/event where you see more people looking at their laptops or phones than you do the actual person speaking on stage. (Alright, I can’t see your hands but I know they’re in the air.) If we’re being honest here, it’s actually pretty insulting to the person giving the presentation but that’s conference etiquette now. As long as you’re there, that’s all that counts.

There is a positive though. When I see these people, I have one resounding thought: those self-absorbed folks that are too busy to listen to someone trying to educate them are helping keep companies like Dyn, Mill33, ConstantContact and others alive and thriving.

Another group that is? Everyone checking their mobile phones 24/7, especially 40.8% of Americans, 30% of Europeans, 36% of Canadians and 57% of the Japanese.*

How? Why? They are checking their email, the original form of social media.